social media

The Selfie is the Language of Social Media

  • Posted on: 16 January 2015
  • By: Joe Justice

In the early 20th century the Arrow Clothing Company revolutionized magazine advertisements by creating a character commonly referred to as the "Arrow Collar Man". The character was created by illustrator J. C. Leyendecker as a suave, cosmopolitan gentleman that in many respects was the urban response to the tough and rowdy image of manliness at the time. Leyendecker's illustrations showed you could be well kept, sophisticated and still be masculine, provided of course your clothing came from the Arrow Clothing Company...

What can we learn from the big ad guys in 2014?

  • Posted on: 2 January 2015
  • By: Joe Justice

The Wall Street Journal has a great article on the best and worst ads of 2014. You can check out the whole article here.

The cool thing is, the "ads" mentioned are mostly social media events or ideas outside the conventional 30 second TV spots. For example, you've got The Lego Movie....